Customer Thank You Note Examples

This post is all about expressing gratitude to clients. Learn about the benefits of gratitude and read a variety of customer thank you note examples that will help you craft your very own personal thank yous.

Gratitude is a powerful ally in the quest to grow your business and satisfy clients. A thank you note or card is a simple and thoughtful way to demonstrate how much you appreciate your customers. It shows that you recognize and are thankful for their business and continued dedication to your company. A thank you note doesn't need to be anything fancy, but they do need to be sincere. After all, if it weren’t for your customers, you wouldn’t have a business.



The Benefits of Gratitude

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Gain Repeat Business

Reciprocity is responding to a positive action with another positive action, and it’s a powerful motivator for customers. In his groundbreaking and bestselling book on marketing, Influence: The Power of Persuasion, Dr. Robert Cialdini’s first principle of influence is reciprocity. He says that humans are programmed to return a favor.

We don’t like to feel indebted to others. If your neighbor cuts your grass out of the blue, it’s extremely likely you’ll do something nice for them at your next opportunity. Reciprocity is giving something to get something in return. And it’s not disingenuous—reciprocity is a governing principle of our society and arguably the most key factor in running a business. You want your customer to be satisfied so that they’ll return and give you more business. If they don’t return, you don’t have a successful business.

Thanking your customers gives them the sense that you deserve their loyalty. Thank you notes or cards are a kind and thoughtful way to encourage your customers to keep coming back.

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    Build Lasting Client Relationships

    As you build your business, you want your customers to keep coming back. Your business won’t be sustainable if every customer only makes a purchase once and never returns.  

    Showing gratitude to your clients for their purchases and patronage encourages them to come back time and time again. Let your customers know they’re appreciated. Recognizing little milestones with warmth and kindness helps to build lasting relationships and will keep you in business for many years to come.   

    Now, we’re not saying you need to become best friends with every client you have, but adding a personal or genuine touch to your transactions will stand out to your customers and stay in their minds after they’ve left. For example, if you have a client that’s been with you for a year or several, acknowledge the anniversary with a thank you note or card telling them how grateful you are for their dedication to your business. Always remember, it’s easy enough for them to take their business elsewhere.

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      Stand Out Amongst Your Competition

      Recognizing your customers as individuals rather than simple money bags makes them feel like they’re engaging with real human beings instead of a faceless company. So the next time they consider skipping over to the nearest Walmart, they’ll remember your business and the kind people who made them feel so welcome and appreciated.

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        Gratitude is Healthy and Contagious

        Gratitude is communicating thanks and appreciation for what we receive, whether that's money, a product, or something we can’t hold in our hands, like love. Thinking about the things that make us happy helps us recognize the people and reasons outside of ourselves making us feel that way, enabling greater connection with our family, friends, customers, and community at large.  

        Demonstrating gratitude actually makes us happier; it helps us build stronger relationships with those around us, appreciate the experiences that make life worth living, and even boosts our immune system.  

        Regularly showing our gratitude helps us focus on all that’s positive in our lives rather than what’s negative so that we’re always thinking about what we have rather than what we don’t. Showing a customer that you’re grateful for their patronage invites them inside your success and happiness. They will feel seen, appreciated, and hopefully, they’ll pay that gratitude forward to the next person. That’s a type of contagious we can all get behind.



          Customer Thank You Note Vs. Customer Thank You Card

          Customer thank you notes are designed for a more moderate impact. Don’t get us wrong, they’re still meaningful, but not as much effort needs to go into a thank you note versus a thank you card. You can send a note by email, social media, within an invoice, or add a note to a purchase. Including a hand-written thank you note with a purchase is a surefire way to put a smile on your customer’s face!

          Customer thank you cards are more memorable, but they’re not always necessary for smaller forms of thanks. Choose whichever fits your needs best based on the circumstances and your relationship with the client.


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          Reasons to Send a Client Thank You Note

          • A purchase or order was completed
          • A review of a product or service was submitted
          • Feedback was provided on a product
          • Feedback was provided on a customer service experience
          • A client or customer provided a referral
          • A client or customer was patient during a minor hiccup or technical issue
          • A small client anniversary passes
          • In response to a gift received from a client or partnering business
            thank you card

            Reasons to Send a Client Thank You Card

            • A client anniversary passes
            • Surprise appreciation for a long-time customer or client
            • A large business or client referral was provided
            • A client or customer was patient during a larger delay or technical issue



              Customer Thank You Note Examples

              Use our customer thank you note examples as a starting point to craft your own. Remember that a thank you note should feel genuine, so it’s best to put it in your own words. 

              Before creating your own, consider your brand style guide and the relationship you have with that customer. How does your brand usually speak? Is your business formal, fun, silly, or bold?

              The situation is also important. If you are thanking a customer for their patience with a serious technical problem, you may want to keep the note formal yet sincere. On the other hand, if you are celebrating a client’s one year anniversary, you might want to include a little humor or a small story about working with them.


              Example thank you note for customer order

              Hello [Name],

              Thank you for your order! We really appreciate you giving our company a chance, and we hope you enjoy our product. If you need anything or have any feedback, don’t hesitate to contact us.

              Thanks again!

              Warmest regards,

              Larry from Blue Summit Supplies

              Example thank you note to customer for purchase review

              Hi [Name],

              Thanks so much for your review! Your insight and enthusiasm is how we attract new customers and improve our offering for our regulars. It means a lot that you took time out of your day to leave us a review.

              Best wishes,

              Larry from Blue Summit Supplies

              Example thank you note for customer service feedback

              Hi [Name],

              Thanks for your feedback! We’re always trying to improve our customer service, so we appreciate you sharing your experience. If you have any questions or additional feedback, please don’t hesitate to reach out.

              Seriously! Even if you’ve had a negative or mediocre experience, we’d love to hear about it. Hearing from people like you is how we improve.


              Larry from Blue Summit Supplies

              Example thank you note to client for business referral

              Hi [Name],

              Thank you for suggesting us to [Name or Company]! We’re touched to be held in your high-esteem and truly thankful for your recommendation. It’s always a pleasure working with you, and we promise to do everything we can to keep your enthusiasm and trust. Thank you so much!

              Until next time,

              Larry from Blue Summit Supplies

              Example thank you note for patience during a delay or technical issue

              Dear [Name],

              We are sincerely sorry for the inconvenience this may have caused you or your business.

              We are doing everything we can to rectify the problem and ensure it doesn’t happen again. Thank you so much for your patience. It is truly appreciated. If you have any questions, please reach out at any time. 

              We can’t thank you enough for your patience and continued support,

              Larry from Blue Summit Supplies

              Example thank you note for client anniversary

              Hi [Name]!  

              Did you know you’ve been our client for three whole entire years? Thank you for your continued support, feedback, and enthusiasm. You’ve truly been a fantastic customer, and everyone at Blue Summit Supplies is looking forward to working with you for many years to come.

              If you ever have any questions or concerns, you know you can come straight to us. Thank you again!  

              Warmest and best wishes,

              Larry from Blue Summit Supplies



              buying thank you card

              Buying a Thank You Card For Customers

              If it makes sense for your situation and client relationship, a thank you card can be a meaningful and memorable touch. It’s longer-lasting than a note in an email, and it shows you care enough about your relationship to go to the extra effort of sending a thank you card.

              Whenever you buy physical thank you cards for your business, consider how you can support small businesses near you. Instead of jumping on Amazon simply because it’s easiest or cheaper, support businesses within your network or within your local community. It’s these businesses that suffer most when pocketbooks get tight. If you support businesses within your local community, they’ll be more likely to support your business as well.



                More from Blue Summit Supplies

                💡 How to Congratulate Someone on a Promotion and Other Promotion Etiquette

                💡 How to Make Office Friends and Get Along with Coworkers


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                ABOUT THE AUTHOR

                Jordan's passion for travel led her to design a career as a remote content marketer. Nearing 1000 published articles, she's spent the past decade using her interdisciplinary education to research and write content for a wide variety of industries. Working remotely, Jordan spends half of the year exploring different corners of the world. At home, she's content exploring fictional lands—Spark an immediate and detailed conversation by mentioning Game of Thrones, Red Rising, Star Wars, or Lord of the Rings.

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